Jayath Jayarathna

Jayath Jayarathna is an experienced digital marketing professional currently serving as Senior Manager - Search at RACV since September 2025. Previously, Jayath held various roles at Sportsbet from May 2018 to September 2025, including SEO & Conversion Optimisation Manager, SEM Manager, and SEO & Blog Manager. Prior experience includes positions at Keypath Education as an SEO/Digital Marketing Specialist and Bauer Media Group – Australia as an SEO Specialist. Jayath also worked as an SEO Project Manager at Search Engine Experts and as an Online Marketing Specialist at eMarketingEye, focusing on the hospitality and travel industry. Early career experience includes a Marketing Executive/BA role at Affno Asia Pacific (Pvt) Ltd. Jayath's expertise encompasses SEO strategy execution, stakeholder management, market analysis, and online marketing strategy development. Education was completed at Royal College Colombo from 1993 to 2006.