Mr. Abhishek Khaitan is the brain behind Radico’s foray into the branded business. He started his career in 1997 by spearheading the marketing division at Radico Khaitan Limited. The first brand that he launched was 8PM Whisky- a runaway success; sold one million cases in the first year itself and featured in the Limca Book of World Records.
A visionary gifted with sharp entrepreneurial acumen, Abhishek was able to see Vodka as the next emerging drink and quick to launch Magic Moments Vodka. The tremendous success of Magic Moments Vodka is a testimony to his astute business intelligence. Not only is Magic Moments the largest selling vodka in India, it is also the 11th largest selling Vodka in the world.
As the Managing Director with over 2 decades of industry experience, he has been instrumental in launching over 15 successful brands of which 5 feature in the millionaires club. His relentless pursuit for premiumisation of the portfolio continues with brands like Morpheus Premium Brandy, Rampur Indian Single Malt Whisky and Jaisalmer Indian Craft Gin.
Recognising his outstanding contribution to the Indian liquor industry and transformation of Radico Khaitan, he has been conferred upon various awards including the prestigious “Bhartiya Udyog Ratan Award” by the Govt. of India, “National Industrial Excellence Award” by the World Economic Progress Society.
He holds a Bachelor degree of Engineering from BMS college of Engineering, Bangalore and has completed a Managerial Finance & Accounting course from Harvard, USA.
Current role