Saadiyah Hendricks

Saadiyah Hendricks serves as the Area Director of PR & Social Media for Radisson Hotel Group, overseeing communication and public relations across the Middle East, Africa, Mediterranean, and South East Asia Pacific since January 2017. Previous experience includes roles as Area PR & Social Media Manager and Area PR & Communications Manager at Radisson, along with significant positions at Carlson Rezidor Hotel Group and Magna Carta Reputation Management Consultants, where Saadiyah contributed to PR strategy and client management. Saadiyah's career in public relations began at Marcus Brewster Publicity, progressing through positions from Junior Account Executive to Senior Account Manager. Saadiyah holds a National Diploma in PR Management from Cape Peninsula University of Technology and a Matric Endorsement with Merit from Islamia College.