Kimberly Labagnara

Kimberly Labagnara has a diverse work experience spanning over 25 years. Currently, they hold the position of Associate Director, Patient Marketing Strategy at Radius Health, Inc. Starting in 2023, their responsibilities in this role are not specified. Prior to this, Labagnara worked at Biogen from 2019 to 2023 as a Senior Product Manager, Patient Marketing, Rare Disease. In this role, they were responsible for developing and executing the patient experience strategy for SPINRAZA®, a treatment for Spinal Muscular Atrophy. Kimberly also led various marketing initiatives, including CRM Email strategy, Support and Treatment Education Programs, and the management of a Patient Ambassador Speakers Bureau. Labagnara was also involved in organizing patient advocacy events, notably the annual Cure SMA patient conference.

Before joining Biogen, Labagnara worked at Philips from 2005 to 2019, where they held multiple roles. As a Senior Marketing Manager, Connected Sensing, from 2016 to 2019, they were responsible for the development and execution of the B2B marketing and communication strategy. Labagnara supported various healthcare program partners and achieved significant revenue growth. Prior to this role, they worked as a Manager, Healthcare Channel Marketing, and as a Channel Marketing Manager, Consumer Marketing, where they contributed to the success of various marketing strategies and sales initiatives. In their initial role at Philips as a Trade Marketing Manager, Retail Marketing, they played a key role in driving sales growth for Home Depot.

Labagnara's early work experience includes roles at BJ's Wholesale Club from 1996 to 2005. As a Marketing Brand Manager, they developed and implemented consumer marketing and advertising strategies. Kimberly achieved notable results in increasing brand awareness and driving product sales. Labagnara also worked in roles such as Assistant Manager, Sales Promotions, Special Events Assistant, and Video Production Coordinator, where they gained experience in various aspects of marketing and advertising. Managed a small team in the Marketing Brand Manager role.

Overall, Kimberly Labagnara has demonstrated expertise in patient marketing, brand management, and strategic marketing in the healthcare industry, contributing to the success of various organizations throughout their career.

Kimberly Labagnara has a BA in Mass Communications/Theater Arts from Franklin Pierce University. Kimberly also holds a high school diploma in College Prep from Mansfield High School. In 2015, they obtained certifications in (SA) Scaled Agile Framework Agilist and End2End LEAN.