Raha
Bassel Merhi is an experienced strategic leader currently serving as the Managing Director at Raha since June 2021, where responsibilities include setting company-wide objectives and managing overall performance with a focus on financial health and operational efficiency. Prior to this role, Bassel was the Head of Commercial, implementing strategic commercial plans and managing P&L budgeting. Experience prior to Raha includes a Commercial Manager position at Qatami Group, overseeing distribution and private brands, and various roles at The Sultan Center, such as Regional Division Head for Private Label across multiple countries. Bassel began the career as a Purchase Officer at Al Khunaini International. Bassel holds a Bachelor of Science in Business Administration and Management from Notre Dame University - Louaize and completed high school studies at Le Lycee National School in Lebanon.
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Raha
Established locally in Kuwait, Raha is a pure play automated grocery platform, offering a full range of groceries, fresh produce, and household essentials. Raha employs a completely temperature-controlled and seamless process, featuring Kuwait’s first automated robotics-fulfillment center. To further ensure complete freshness and consistent quality benchmarks across every order, Raha is one of the first globally to feature a chilled automated warehouse. Its unique concept is furthered by leveraging data, user insights and the latest technologies to deliver a truly made-to-fit experience for each individual user. The customer journey is uniquely satisfying through an easy-to-navigate smart platform that understands and adjusts to customers’ requirements and dietary preferences, with made-to-order items, easy step-by-step customization and an impressively wide range of varieties.