Raffaela Buch

Raffaela Buch is a seasoned professional in the fields of customer relationship management and product ownership, currently serving as CRM Lead at Raiffeisen Digital Bank since October 2022. Previous roles include Product Owner X-Sell at bank99 and ING in Österreich, where Raffaela also held positions as Customer Journey & Sales Manager. Raffaela's career began at The Estée Lauder Companies Inc. as an Online & E-Commerce Specialist and includes experience in brand and product communications at ING and an internship in online & social media marketing at MOBO. Raffaela holds a Master of Arts in Media and Communication Science from the University of Vienna and a Bachelor of Arts in the same field, along with additional studies at Werbeakademie Wien and The University of Sydney Business School.