Isabelle Berriri

Isabelle Berriri (Miquel) is a seasoned Product Manager and E-Marketing & CRM specialist with extensive experience in the travel and e-commerce sectors. Currently at Rail Europe since March 2022, Isabelle develops and implements e-marketing and CRM strategies for B2C markets, overseeing performance metrics and budget management. Previous roles include managing international e-marketing and CRM at OUI.sncf, as well as various positions at Rail Europe, focusing on online promotion, affiliate programs, and email marketing. With a strong academic background in International Business and Negotiation from Rennes School of Business, Isabelle combines strategic planning with performance optimization to drive customer engagement and revenue growth.