Michael Allen-Essex

Associate Director, Analytics at Rain the Growth Agency

Michael Allen-Essex has a diverse work experience spanning various roles and industries. Michael currently serves as the Associate Director of Analytics at Rain the Growth Agency, a role they began in September 2021. Prior to that, they worked at Doremus from 2015 to 2021, starting as an Analyst before being promoted to Analytics Manager in November 2019.

In their role at Doremus, Michael was responsible for collecting, cleaning, analyzing, and visualizing data for internal and client-facing reporting, primarily using Tableau. Michael also established Measurement and Learning plans, provided dashboards and recommendations to optimize social media campaigns, and worked cross-functionally to enhance data transformation processes. Some of the clients they worked with include Corning, Intel, HP, and Sage.

Before Doremus, Michael was a Data Analyst at Fetch Mobile from 2013 to 2015, where they likely gained experience in data analysis.

Earlier in their career, they worked as a Help Desk Associate at IHETS from 2011 to 2012, providing technical support to students and faculty. Prior to that, they served as a Lab Assistant at Indiana University from 2009 to 2011, primarily working in an archaeological lab, maintaining artifacts, and identifying unknown artifacts.

In 2010, Michael worked as an Excavator at Hardwick Farm Excavation, where they excavated post-Cahokian Native American artifacts, mapped the site, and presented their research at a conference.

Their earliest recorded role was as a Skip Tracer at Premiere Credit of North America from 2008 to 2009, where they conducted investigations for defaulted federal student loans.

Overall, Michael Allen-Essex has a well-rounded background in analytics, data analysis, technical support, and archaeological research.

Michael Allen-Essex completed their Bachelor of Arts (B.A) degree in Anthropology from Indiana University-Purdue University Indianapolis from 2008 to 2012.

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Portland, United States

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Rain the Growth Agency

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Rain the Growth Agency is an independent, women-led, performance-minded, fully integrated advertising agency. We link strategy, creative and production with audience targeting, dynamic media buying and advanced analytics to achieve sales and branding goals simultaneously, without compromise. Our holistic Transactional Brand Building approachproduces transformational growth for clients ranging from DTC fast companies and category disruptors to established brands with traditional models. For more than 20 years, our agency has been scaling businesses such as Humana, Mercari, 23andMe, Chewy, SimpliSafe, 1-800 CONTACTS, Consumer Cellular and LendingTree. Headquartered in Portland, Oregon and co-founded in 1998 by Michelle Cardinal, Rain the Growth Agency has grown to over 240 employees in four offices across the U.S.


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