Rain the Growth Agency
Michelle Cardinal is an accomplished leader and entrepreneur with extensive experience in the advertising and marketing industries. As Chairwoman and CEO & Co-Founder of Rain the Growth Agency since 1998, Michelle has spearheaded a women-led performance-minded agency that integrates strategy, creative production, and advanced analytics. Additionally, Michelle founded SheScales in 2019, focusing on empowering female founders to scale their businesses. As Co-Founder of Gallo Nero Extra Virgin Olive Oil, Michelle contributes to producing high-quality artisan olive oil. Previously, Michelle served as CEO & Founder of Cmedia, a direct response television media buying agency, and held key positions in media buying and client services at Williams Worldwide Television and KADY TV. Michelle holds a Bachelor of Arts degree in Communication and Media Studies from the University of Massachusetts Amherst.
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Rain the Growth Agency
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Rain the Growth Agency is an independent, women-led, performance-minded, fully integrated advertising agency. We link strategy, creative and production with audience targeting, dynamic media buying and advanced analytics to achieve sales and branding goals simultaneously, without compromise. Our holistic Transactional Brand Building approachproduces transformational growth for clients ranging from DTC fast companies and category disruptors to established brands with traditional models. For more than 20 years, our agency has been scaling businesses such as Humana, Mercari, 23andMe, Chewy, SimpliSafe, 1-800 CONTACTS, Consumer Cellular and LendingTree. Headquartered in Portland, Oregon and co-founded in 1998 by Michelle Cardinal, Rain the Growth Agency has grown to over 240 employees in four offices across the U.S.