Diana Ferreira de Araujo

Diana Ferreira de Araujo is a seasoned marketing professional with extensive experience in various leadership and analytical roles. Currently serving as Coordenadora de Performance de Marketing at Raiz Educação since June 2020, Diana has successfully led strategic marketing initiatives, including lead acquisition strategies and budget management, while significantly improving conversion rates and reducing costs. Prior relevant roles include Gerente de Marketing at RIOPAE, where Diana achieved a remarkable 704% increase in website access, and Analista de Marketing positions at both Febracis Coaching and GoHouse, focusing on digital performance strategies and campaign management. Diana holds an MBA in Marketing and Digital Business Intelligence from FGV, along with additional qualifications in Management and Marketing from ESPM and Universidade do Grande Rio.