RAJ Swim
Alexandra Flaherty has extensive experience in marketing and account management within the fashion industry. Currently employed as a Marketing Assistant and Account Manager at Basta Surf/Raj Swim since 2014, Alexandra manages social media accounts, fulfills orders, and creates marketing campaigns, while also serving as a sales representative for key brands in the North East and Mid Atlantic territories. Previous roles include serving as a Student Ambassador at the Fashion Institute of Technology, a Front Desk Associate at Sole East Resort, a Sales Support at Michael Kors, and a Public Relations Intern at Think Public Relations. Alexandra holds a Bachelor of Applied Science in Advertising and Marketing Communications from the Fashion Institute of Technology.
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RAJ Swim
RAJ Swim (www.rajswim.com) is the swimwear industry’s leading house of fashion, supplying all major segments of the women’s and children’s market. RAJ is one of the few vertical apparel makers in the U.S. The swimwear maker handles all aspects of product creation in-house, including: design, pattern making, cutting, sewing, embellishing and distribution from its headquarters in Tustin, CA. RAJ designs, manufactures, and markets designer and private label swimwear and cover-ups under nationally recognized brand names ATHENA, Next by Athena, Basta Surf, Luxe by Lisa Vogel, Ella Moss, Splendid, Nautica, Reef, and VYB Swim. For more than 55 years, RAJ has set the industry standard in design innovation, quality-consciousness, and production flexibility.