Antoine Laffond

Antoine Laffond is the Head of Digital & eCommerce Group at RAJA, where he oversees the online sales channels of the company's 26 subsidiaries. With a focus on developing online revenue, customer retention, and cross-selling, he leads a team to optimize the customer experience and increase average order value. Prior to his current role, he was the Head of Digital Factory at RAJA, managing solutions for eCommerce and eProcurement across multiple subsidiaries. Antoine also has experience as a Lead Product Owner at Ahead Digital and has held various IT consultant and development roles at companies like TotalEnergies and Capgemini. With a background in information systems management and engineering, Antoine brings a diverse skill set to his leadership positions.