Santhosh D M

Santhosh D M is a seasoned data scientist with expertise in marketing analytics, strategy, and business analysis. Currently serving as a Senior Data Scientist-II at Rakuten since July 2025, Santhosh previously held the position of Data Scientist in Marketing Analytics at Definitive Healthcare, where notable achievements included developing Marketing Mix Models with 90% accuracy and utilizing insights to optimize marketing budgets. At Razorpay, Santhosh contributed to improving merchant retention and reducing loan defaults through advanced predictive modeling. Early career experience at Genpact involved creating a drug price prediction model and optimizing supply chain processes. Santhosh holds a PG Diploma in Machine Learning and Artificial Intelligence from the International Institute of Information Technology Bangalore and a Master of Science in Agricultural Economics from the University of Agricultural Sciences, Bangalore.