Deirdre Zimmermann

Chief Customer Experience Officer at Raley's

Deirdre Zimmermann is a marketing leader with more than 25 years of retail marketing experience, passionate about developing brands and connecting people to purpose. Zimmermann joined Raley’s leadership team in 2015 as Senior Vice President of Marketing, overseeing all touchpoints in the customer journey including advertising, loyalty and e-commerce. Promoted to Chief Customer Experience Officer in 2018, she is instrumental in shaping our team member and customer experience to continue to evolve the brand, centered around our purpose of improving the health of the people we serve.

She has served as vice president of marketing for several specialty retailers, including Brookstone and White House Black Market. She moved up through the industry, working both in-house and for ad agencies representing major brands such as Fitigues, Jil Sander, The Field Museum and Talbots.

Zimmermann and her husband have one child and share a common passion for healthy food and entertaining.



  • Chief Customer Experience Officer

    Current role