Lena Friberg

Lena Friberg is an accomplished branding and design professional with extensive experience across various industries. Currently serving as the Global Head of Brand & Identity at Ramboll since August 2024, Lena has specialized in brand strategy and identity design since 2010 at Creative Brand Strategy. Previous roles include Head of Global Branding & Design at Coloplast and Head of Design - Brand and Strategy at Alm. Brand, where Lena directed marketing and product campaigns. Additional experience includes leadership positions in design and communication at COWI and consulting roles at Columbus IT, complemented by a solid foundation as a Senior Graphic Designer at DONG Energy and a Graphic Designer at Eyecadcher Media. Lena holds a Master’s degree in Visual Communication from the Royal Danish Academy and has furthered education at Danmarks Medie- og Journalisthøjskole.