Alessandra Giglio Hirtenkauf

Alessandra Giglio Hirtenkauf is an accomplished academic and professional in marketing and communication, currently serving as an Assistant Professor of Marketing at La Salle Campus Barcelona University and a Doctoral Researcher at the Innova Institute. With a robust background in project management within the Corporate Communication Department at La Salle, Alessandra has cultivated expertise in digital marketing, community management, and strategic communication across various roles, including Head of Marketing Communications at La Salle Technova and Senior Community Manager at Travel Work. Alessandra holds a Doctorate candidate status in Management from La Salle BCN, complemented by multiple degrees in Digital Marketing, Journalism, Business Management, Information Technology, and Advertising from reputable institutions.