Patrick Kelly

Patrick Kelly serves as the Senior Director of Product Innovation & Strategy at RANAVAT since February 2025, managing the product portfolio and overseeing the development of franchise guidelines and product positioning. As a self-employed Consultant since January 2017, Patrick specializes in brand and business strategy within the beauty and fashion sectors, driven by a passion for the intersection of beauty and wellness. Prior roles include Brand Director for Tea Tree and Mitch at John Paul Mitchell Systems, Executive Advisor for Sándor, and Head of Marketing and Brand at Lanshin. Patrick founded Sigil, a globally recognized brand in natural fine fragrance and beauty, and has held various positions in learning and performance at Patagonia, L’OCCITANE Group, and Aveda. Patrick holds a Bachelor’s degree in Interdisciplinary Studies from the University of Central Florida, focusing on Film, Philosophy, and Writing.