Fayrouz Salem is an accomplished professional in the apparel industry with extensive experience in product management and merchandising. Currently serving as the Head of Lifestyle at Rapha since April 2021, Fayrouz has established a new team focused on the Lifestyle category, enhancing agility and responsiveness to market demands. Prior to this role, Fayrouz was the Senior Product Manager for Women's at Rapha, where responsibilities included developing strategies and product lines tailored for women in the athletic and outdoor market. Previous experience includes positions as Global Product Manager for Women's Apparel at adidas, where Fayrouz honed expertise in market analysis and product trends, as well as roles in merchandising and product development at adidas, Kering, and L'Oréal. Fayrouz holds an MBA in Marketing from the University of Amsterdam and a Bachelor of Economics from Utrecht University.
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