RAPP
Erica Walker is a seasoned marketing professional with extensive experience in client management and integrated marketing strategies. Currently serving as Managing Director/SVP Client Partner at RAPP since May 2021, Erica previously held roles including Group Account Director at Walton Isaacson, Global Account Director at eg+ worldwide, and Senior Project Manager at The Greenfield Group. With a strong background in leading cross-functional teams and managing relationships with major clients such as SC Johnson and McDonald's, Erica excels in strategic planning, project execution, and identifying new business opportunities. Erica holds a Master of Arts in Arts, Entertainment, and Media Management from Columbia College and a Bachelor of Arts in Communications from Purdue University.
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RAPP
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RAPP is the customer experience agency. RAPP is driven by data, inspired by culture, and enabled by technology. The agency believes in creating real-time, brand-building, problem-solving, useful customer journeys across all channels that are measurable, trackable and accountable. RAPP continues to build on its heritage as a powerhouse in direct,relationship and loyalty marketing to deliver experiences that make brands, products and services richer.