RAPP
Fabiana Maldonado is an accomplished professional with extensive experience in experience strategy and marketing. Currently serving as a Senior Experience Strategist at RAPP since June 2021, Fabiana has progressed through various roles within the company, including Experience Strategist, Junior Experience Strategist, and Experience Strategy Intern. Previously, Fabiana held the position of Marketing & Events Director at Scout from August 2020 to May 2021 and worked as a Summer Associate at Stax Inc. in 2020. Additionally, Fabiana completed a Consulting Internship (Co-op) at L.E.K. Consulting in early 2019. Fabiana holds a Bachelor of Science degree in Economics and Business Administration with a concentration in Marketing from Northeastern University and a High School Diploma from Washington International School.
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RAPP
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RAPP is the customer experience agency. RAPP is driven by data, inspired by culture, and enabled by technology. The agency believes in creating real-time, brand-building, problem-solving, useful customer journeys across all channels that are measurable, trackable and accountable. RAPP continues to build on its heritage as a powerhouse in direct,relationship and loyalty marketing to deliver experiences that make brands, products and services richer.