George Merchant

George Merchant is an experienced marketing professional with a diverse background spanning over two decades in various leadership roles. Currently serving as Director of Payments & Credit Marketing at Catalyst Brands LLC since January 2024, George also holds the position of Director of Experience Strategy and Design at RAPP since September 2022. Previously, George worked as Senior Strategist for CRM and Loyalty at Quadratic and Manager of Program Development & Loyalty Marketing at PDI Software. Notably, George spent several years at Susan G. Komen, where strategic partnerships and marketing initiatives significantly enhanced revenue and community relationships. Earlier, George was Senior Manager of Global Accounts at Parks Associates, contributing to substantial revenue growth and innovative marketing strategies in the consumer technology sector. George's career commenced at HBO, where impactful marketing and sales development strategies achieved record revenues. George holds a Bachelor's Degree in Marketing from Southern University and an MBA in Marketing from the University of Phoenix.