Mallory McVey

Mallory McVey is a seasoned marketing professional with extensive experience in strategic roles across various industries. As the Director of Experience Strategy at RAPP since June 2022, Mallory leads a team focused on enhancing PNC Bank's online customer experience by developing innovative strategies that incorporate CRM, email, digital, and direct mail. In addition to this role, Mallory has operated a consulting firm since December 2011, providing top-tier marketing and lead generation solutions to B2B, financial services, and technology clients, including notable companies such as RAPP and SAP. Previous positions include Director of Demand Generation at Coherent Corp., where targeted strategies significantly contributed to revenue growth, and Demand Generation Manager at Datavail. Mallory's educational background includes a Master of Science in Marketing from the University of Colorado Denver and a Bachelor of Arts in Anthropology from Bucknell University.