Washeen A.

Washeen A. has a diverse and extensive work experience in the field of digital marketing and business development. Washeen started their career as a Freelance PPC Specialist, SEO Specialist, and Web Developer on Freelancer.com in 2009. Washeen also founded their own eCommerce brand called Dahasakshops in 2012, where they managed product uploading, inventory management, and social media management. During their time at Dahasakshops, they successfully increased the brand's Facebook followers to 30K and group followers to 45K.

In 2012, Washeen joined HDCamerasUSA.com as a Market Researcher and SEO Specialist. Washeen played a crucial role in revamping the company's marketing and brand strategy, leading to a 357% increase in sales within two years. Additionally, they achieved top rankings on Google's first page for over 40 out of 50 targeted keywords, establishing HDCamerasUSA.com as the leading CCTV installation company in Central Florida.

Washeen also worked as a Web Developer and SEO specialist at Excel High School from 2011 to 2012.

In 2014, Washeen founded and served as the Founder of Orlando SEO Expert | Washeen, where they ranked #1 for "Orlando SEO Expert." Washeen provided consultancy services and implemented strategies for local businesses to generate leads and facilitate business development. Washeen also developed brand strategies and statistical systems.

From 2017 to 2022, Washeen held multiple roles at Seal Shield™. Initially, they worked as a Marketing Manager, where they successfully increased leads by 60% in 2017 and website eCommerce sales by 200%. Later, they became the Director of Marketing and focused on growth hacking, implementing content strategies and distribution systems, keywords research, and building and training the marketing team.

Additionally, Washeen served as a Private Investor and Business Development Consultant at My Sri Lanka Tourism - Sri Lanka Vacation Packages from 2017 to 2022. Washeen invested in the tourism industry in Sri Lanka and supported the company's growth in leads and sales through search engine optimization.

Most recently, Washeen joined Rare Carat in 2022 as the Head of SEO. In this role, they are responsible for media buying in news outlets, link building and outreach, strategic SEO positioning, strategic content distribution and positioning. In the first six months of their tenure, they acquired over 400 backlinks, increased the total ranked keyword count from 16,000 to 26,000, and increased traffic from 30,000 to 50,000 per month. In the first 12 months, they acquired 1200 backlinks, increased the total ranked keyword count to 39,000, and increased traffic to 75,000 per month.

Washeen A. completed their Bachelor's Degree in Web Design and Development from Full Sail University, where they studied from 2014 to 2017. In addition, they obtained a Certificate in ESL from Full Sail University in 2014. Prior to their university education, they attended Prince of Wales High School from 2009 to 2012, specializing in Mathematics.

As for additional certifications, Washeen A. has acquired various qualifications from recognized institutions. In April 2021, they obtained the edX Davidson Verified Certificate for Analyzing and Visualizing Data with Power BI. In January 2021, they completed courses in Leading a Marketing Team, Writing a Marketing Plan, and B2B Marketing Foundations, offered by LinkedIn. Furthermore, in December 2020, they successfully completed courses in Communicating with Confidence, Speaking Confidently and Effectively.

Earlier certifications acquired by Washeen A. include Managing Small Projects and Writing Articles from Lynda.com in August 2016. In March 2016, they completed a course on Up and Running with Bash Scripting, and in February 2016, they gained expertise in creating an Interactive Map with jQuery. During November 2015, they pursued a course on Running a Design Business: Freelancing. Furthermore, they obtained a certification in Marketing Fundamentals from Lynda.com in October 2014, and in July 2014, they completed a course on Analyzing Your Website to Improve SEO.