Ethan Song

I’m passionate about understanding human behaviour and products that have the potential to make things 100x greater. I’m deeply interested by the large-scale shifts that are reshaping the lives of consumers and the businesses that serve them.

My previous company, Frank And Oak, is a leading brand focused on sustainability. I led the efforts to create a highly personalized membership experience that is powered by AI. Frank And Oak has been named the most innovative company by Fast Company as well as the fastest growing company by the Deloitte Fast50. I was fortunate to have also been named in Goldman Sach's 100 Most Intriguing Entrepreneurs list as well as in the CEO Council of Canada.

I am working on a new company called RareCircles which is focused on helping brands grow organically through memberships. I believe that we are at a new junction in commerce - where the future lies in building highly engaged communities and growing revenues profitably.