Martina Ferenčić

Martina Ferenčić, PhD, currently serves as the Head of Marketing at RASCO d.o.o., where responsibilities include developing and implementing marketing and communication strategies across all RASCO brands. In addition to this role, Martina is a Senior Lecturer at MEV - Međimursko veleučilište u Čakovcu, teaching Marketing in tourism and Promotion of tourist destinations. Martina's previous experience includes a significant tenure at Podravka, where positions ranged from Category Manager to Marketing Director of the Business Unit Podravka Food, focusing on strategy development and marketing activities across various product categories. With a strong academic background, including a PhD in Economics and Marketing from the University of Rijeka, Martina has also contributed to the academic field as a guest lecturer and external associate at multiple institutions.