Mandy Waddington

Mandy Waddington is a seasoned B2B and B2C performance strategist and marketer with extensive experience in shaping business strategies and marketing communications. Previously, they held key positions such as Head of Marketing at RCS and ooba, and Executive Head of Marketing & Brand Communications at Cell C, where they developed successful integrated communication solutions and brand strategies. Mandy also served as Client Service Director at McCann Worldgroup and Managing Director at Banting Dietician, showcasing their versatility across various sectors. Currently, they are the Head of Marketing & Strategy at rather.chat and operate as a freelance Brand Strategist, emphasizing the importance of aligning marketing with business objectives to drive sustainable growth. Mandy holds an MBA and additional diplomas in User Experience Design and Web Design & Analytics from reputable institutions.