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Nivedita Gupta

Senior Director - Head Of Marketing Attribution at Barings

Nivedita Gupta is a seasoned marketing professional with extensive experience in marketing strategy and analytics. Currently serving as Senior Director and Head of Marketing Attribution at Barings since September 2022, Nivedita has a track record of leadership in various roles including Marketing Manager at ICE, where responsibilities encompassed Marketing Analytics and APAC Marketing, and Vice President of Global Product Marketing and Marketing Intelligence at MSCI Inc. Previous positions also include Assistant Manager of Strategic Marketing at GENPACT LLC and Equities Journalist/Europe Research Specialist at Thomson Reuters. Nivedita holds a Bachelor of Arts in Economics from St. Xavier's College and a Master of Arts in Economics from the University of Mumbai.

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