Zack Swanson

Zack Swanson has extensive work experience in the outdoor industry. Zack is currently serving as the SVP Brand Management at Rather Outdoors since February 2022. Prior to that, Zack worked at Rapala VMC Corporation where they held the position of VP Sales until February 2022. Previously, they worked at Rapala VMC Corporation for over two decades, starting in 1997, and held the role of General Manager until February 2021.

Zack Swanson attended the University of Denver from 1993 to 1997, where they obtained a Bachelor of Science (BS) degree in Business Administration and Management, with a focus on General studies.