Sebastian Lay is an experienced leader in digital solutions, SaaS, and IoT, with over 15 years dedicated to driving innovation. Currently, Sebastian serves as the Director of Product for Digital Value Added Services at RATIONAL AG, following roles as Lead Connectivity Platform Development at RATIONAL F&E GmbH and Product Manager at Pincar AG and VISPIRON CARSYNC GmbH. Earlier in their career, Sebastian developed the first IoT-enabled invoicing device for food delivery services as an electronics engineer at Weippert Elektronik GmbH. Sebastian holds a Diplom-Ingenieur in Elektrotechnik from Wilhelm Büchner Hochschule.
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