For more than 50 years it has been our mission to provide our customers with the best tool for cooking. Starting out in 1973 with only 18 employees, our success has been built on an unwavering commitment to a shared goal of continually creating value for our customers.

Yet our company has never just been content with being a mechanical engineer. We see ourselves as an innovative solutions provider. Above all else, our utmost priority is to satisfy our customers. This vision has transformed RATIONAL into a global market and technology leader. As such, 140 million dishes are prepared daily around the world in RATIONAL units.

With over 1,000,000 RATIONAL units on the market, our cooking systems have become a standard in professional kitchens all over the world. According to our 2018 Kantar TNS study, 98 % of our customers in the relevant German, British and US-American markets confirm that we are on the right track: they would recommend us.

Cooking

RATIONAL

RATIONAL's headquarters in Landsberg am Lech, Germany

This department focuses on creating and implementing online marketing strategies to promote products and enhance brand visibility.

Digital Marketing

This department oversees regional sales strategies, ensuring effective execution and performance across various markets.

Sales Management

The Sales and Customer Management team at RATIONAL is dedicated to driving customer satisfaction and maximizing sales of our innovative cooking systems. This diverse group of professionals, including customer service managers, key account managers, and regional sales directors, collaborate to deliver exceptional support and tailored solutions to clients. Their efforts ensure that customers receive comprehensive care, from onboarding to ongoing technical assistance, reinforcing RATIONAL's commitment to excellence in the culinary industry.

Sales and Customer Management

This department oversees the culinary operations, including menu development and food quality for various corporate and regional locations.

Culinary Management

This department oversees the development and strategic direction of products across various services and applications.

Product Management

The Leadership Team at RATIONAL is responsible for setting the strategic direction and vision of the company, ensuring alignment across various functions including operations, marketing, customer journey, and product management. This diverse group collaborates to drive innovation, operational excellence, and customer satisfaction, while also managing global financial and resource strategies. Their leadership is key to maintaining RATIONAL's position as a market leader in professional cooking solutions, focusing on continuous value creation for customers worldwide.

Leadership Team

This department oversees all marketing initiatives, including communications, strategy, and promotional activities to enhance brand awareness and drive customer engagement.

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Other teams

Sales Management

Sales and Customer Management

Culinary Management

Product Management

Leadership Team

Marketing Department