Niklas Jarl

Niklas Jarl is an accomplished executive with extensive experience in e-commerce and digital transformation. Currently serving as Chief Commercial Officer at WeSports and Chief Executive Officer at both Zidcore AB and RAWBIKE, Niklas has a proven track record of leadership, having previously held executive roles at Vinoteket.com, Bemz, Lekmer, and Scandinavian Kids Group. As co-founder of Lekmer, significant contributions were made to branding and marketing strategies, while also managing a successful M&A process. Educational background includes studies at Berghs School of Communication. Additionally, Niklas is a board member at Pierce Group, demonstrating a commitment to advancing the e-commerce landscape.