Ray Sono
Andreas Puffert is an accomplished professional with extensive experience in strategic experience design, business innovation, and venture leadership. Currently serving as Division Lead Strategic Experience Design at Ray Sono since March 2023, Andreas also holds the position of Venture & Business Lead for HydroX by Voith at Voith Hydro since January 2021, where responsible for establishing sustainable digital business models and launching innovative solutions such as Hydro Pocket. Previously, Andreas founded and led DREY AG as CEO, focused on reimagining real estate for the collaborative age, and served as Head of New Business Ventures at BMW Group, driving the transformation of the MINI brand. With a background in innovation consulting at diffferent and Kenset, Andreas has worked with major automotive companies to implement innovative strategies. Educational credentials include a Master in Economics and Communication Science from Zeppelin Universität and a University Diploma in Communication Management from design akademie.
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Ray Sono
Ray Sono designs the digital world of companies and organizations of all sizes and industries. Locally, nationally and globally. We are much more than just consultants, idea and impulse generators or pure implementers. We see ourselves as pioneers and companions in digitization. Our aim is to develop innovative ideas, think them through, implement them and continuously optimize them in hard reality. This is possible by a broad and excellent skill mix: from strategy and organizational consulting, user experience, design, editing and software development to the successful management of complex digital ecosystems. Our clients particularly appreciate the combination of goal-oriented thinking and pragmatic action. To have a consultant at their side who never loses sight of and guarantees the implementation of digital solutions. Our clients are leading brands such as Audi, Austrian Airlines, Bayern Tourismus, BMW, BRITA, BSH Hausgeräte, Deutsche Bahn, Hilti, Linde, McDonald’s, National Geographic Deutschland, Olympus, ProSiebenSat.1, Voith, ZEISS, Zeppelin. In addition to our headquarter in Munich, we have offices in Berlin and Frankfurt am Main. Imprint: https://www.raysono.com/en/legal-notice Data Protection: https://www.raysono.com/en/data-privacy