Andreas Puffert

Andreas Puffert is an accomplished professional with extensive experience in strategic experience design, business innovation, and venture leadership. Currently serving as Division Lead Strategic Experience Design at Ray Sono since March 2023, Andreas also holds the position of Venture & Business Lead for HydroX by Voith at Voith Hydro since January 2021, where responsible for establishing sustainable digital business models and launching innovative solutions such as Hydro Pocket. Previously, Andreas founded and led DREY AG as CEO, focused on reimagining real estate for the collaborative age, and served as Head of New Business Ventures at BMW Group, driving the transformation of the MINI brand. With a background in innovation consulting at diffferent and Kenset, Andreas has worked with major automotive companies to implement innovative strategies. Educational credentials include a Master in Economics and Communication Science from Zeppelin Universität and a University Diploma in Communication Management from design akademie.