Imad Mousa

Director, Sales Reporting & CRM at Rayner

Imad Mousa is an experienced professional with a strong background in sales, business development, and customer engagement. Imad is currently serving as the Director of Sales Reporting and CRM at Rayner, where they oversee the Salesforce CRM application and related systems. In this role, they design and maintains dashboards, generates sales reports, and manages the Rayner Customer Master using advanced knowledge of data applications like Salesforce, Excel, SQL, and AWS.

Prior to their role at Rayner, Imad was the Co-Founder and Chief Business Development Officer at Alphaiota, where they elaborated business development plans and implemented processes to support business growth through customer and market definition.

Imad also holds experience as an Associate Director at Novartis Ireland, where they supported all Novartis divisions and had overall accountability for the planning and implementation of commercial IT solutions, focusing on customer engagement, CRM, and sales excellence capabilities.

Earlier in their career, Imad held various roles at GE Healthcare, including Services Director, Senior Technical Account Manager, Healthcare IT Technical Account Manager, and Saudi Service Delivery Leader. In these roles, they leveraged technical expertise in healthcare digital services and effectively managed field-based quality and productivity.

Imad's work experience showcases a strong record of driving revenue growth, building business relationships, and providing valuable insights for business development and customer engagement.

Imad Mousa's education history includes obtaining an International Diploma in IT Skills from the University of Cambridge, which they attended from 2005 to 2006. Additionally, they have acquired various certifications throughout their career, such as the Digital Futures in Healthcare Diploma from Dell Technologies in June 2022, Learning Excel: Data Analysis from LinkedIn in April 2022, Professional Agile Leadership from Cenit College in April 2022, and The Non-Technical Skills of Effective Data Scientists from LinkedIn in April 2022. Other certifications include Professional Scrum Master from Cenit College in February 2022, Embrace Simplicity from FutureThink in January 2022, Salesforce: Custom Reports from LinkedIn in February 2021, and LinkedIn Learning Highlights: Business Strategy and Analysis from LinkedIn in October 2020. Imad has also obtained certifications from VMware, Extreme Networks, and Code Institute, among others, in various years, demonstrating a commitment to continuous learning and professional development. In February 2017, they completed the Building Essential Leadership Skills program at GE Crotonville.

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