Catalina Melendez Arizabaleta

Catalina Melendez Arizabaleta has a diverse work experience with various companies. Catalina currently works at Razor Group as the Head of Commercial Operations, and previously held the position of Commercial Manager Colombia at the same company. Prior to that, they were employed at Anheuser-Busch InBev as the Digital Communications Manager - B2B, where they developed the digital marketing area for the B2B Marketplace BEES and managed app content and CMS.

Catalina also worked at Linio Group as the International Marketplace Manager, responsible for identifying and developing cross-border e-commerce opportunities and activating new brands.

Before working at Linio Group, Catalina was employed at Mercadolibre.com as a Senior Buyer, where they created the procurement area and implemented policies and procedures to support strategic growth.

Catalina also worked at The Clorox Company as the Trade Marketing Category Buyer for Latin America, where they negotiated trade marketing categories and corporate services.

Catalina'searlier work experience includes a role at Unilever as the Marketing & Business Services Analyst for the Middle Americas, where they negotiated commercial strategies with BTL agencies and implemented regional strategies to improve terms with suppliers. Catalina also worked as a Marketing & Business Services Intern at Unilever, where they led the "Decomplexity" project and provided strategic support in various portfolios.

Catalina Melendez Arizabaleta completed a Master of Marketing & Commercial Management degree at EAE Business School from 2017 to 2018. During the same period, they also obtained a Minor in eCommerce & Revenue Management from the same institution. In 2014, they participated in the Professional Training Program (PFP) in Business Administration and Management at INALDE Business School. Catalina'sundergraduate degree is a Bachelor's in International Business/Trade/Commerce from Universidad de La Sabana, which they completed from 2009 to 2014. Additionally, they obtained an Adwords Search Certificate from Google in June 2018.