Allison Cox

Allison Cox is a highly experienced marketing and branding professional currently serving as Group Vice President, Client Partner at Razorfish since January 2024. Prior to this role, Allison held leadership positions at Hawkeye, Publicis Hawkeye, Tandem Theory, The Marketing Arm, and other firms, specializing in digital strategy, client relationship management, and brand development for notable brands such as CosmoProf, JuicyJuice, and Miller. Educational qualifications include an MBA from Cranfield School of Management and a Bachelor's degree in Business Administration with a Marketing Major from the University of Kentucky. Throughout a diverse career, key activities have encompassed digital media strategy, omnichannel customer experience, brand identity, consumer insights, and new business development.