Melisa Herrera

Melisa Herrera is an accomplished professional with extensive experience in paid search and financial analysis. Currently serving as Director of Paid Search at Razorfish since January 2020, Melisa has successfully managed $10M in search and social campaigns for leading companies across various industries, including health, energy, agriculture, and financial services. Prior roles include Search Manager at Publicis Sapient, where responsibilities encompassed the development and execution of media plans, and Senior Financial Analyst at Cosmetic Solutions. Melisa began a career in finance at General Motors as a Financial Planning Analyst, contributing to the analysis and consolidation of results while participating in a professional development track. Educational credentials include a degree in Finances from Universidad Externado de Colombia, along with study abroad experience in Business Administration and English proficiency.