Sarah Lenigan

Sarah Lenigan is a seasoned professional in data and analytics, currently serving as GVP(SVP) of Data and Analytics at Razorfish since May 2019. With expertise in AI-augmented marketing initiatives, Sarah leads the development of measurement frameworks and data innovation workstreams, while managing a team of 30+ data professionals. Previous roles include VP of Cross-Channel Analytics Lead, overseeing marketing analytics for a global electronics OEM, and Director of Analytics Lead for Constellation Groupe, where Sarah managed comprehensive marketing measurement efforts. Additionally, Sarah has held significant analytics positions at companies such as Porter Novelli, Burson-Marsteller, and Edelman, where Sarah developed innovative strategies for earned media measurement. Educational qualifications include a BA from UC San Diego, an MPA from Baruch College, and a certificate in arts administration from New York University.