Allison Howitt

Director, Insights & Analytics - Nutrition Category at Reckitt Benckiser

Allison Howitt has extensive experience in consumer insights and analytics, currently serving as Director of Insights & Analytics for both the Nutrition Category and Health Category at Reckitt since February 2016. Previously, Allison held the position of Global Consumer Insights Director for Home Categories at Reckitt and spent over a decade at Unilever in various roles, including Director of Global Consumer Insights. Earlier experience includes positions at Ford Motor Company as Product Marketing Manager for Ford Truck and Market Research Manager, as well as a role in Marketing Finance at Johnson & Johnson. Allison holds a Master’s degree in Market Research from the University of Georgia - Terry College of Business and a Bachelor of Science in Finance from Penn State University.

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