Anton Alekseev is a seasoned Senior Trade Marketing Lead at RECKITT BENCKISER, overseeing brands such as Finish, Cillit Bang, Tiret, and Veet since 2016. Previously, Anton served as a Customer Activation Leader at Mondelēz International and held roles at Beiersdorf and British American Tobacco. Anton's expertise includes developing customized trade strategies, launching new products, and optimizing pricing and promotional strategies to enhance market competitiveness. Anton earned a degree in Economics from the North-West Academy of Public Administration, completing their studies in 2004.
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