Caroline Villada

VP, Digital/Integrated Accounts at rbb Communications

Caroline Villada has a diverse work experience in the fields of digital/integrated accounts, media, communications strategy, client management, and public relations. Caroline currently holds the position of VP, Digital/Integrated Accounts at rbb Communications, where they started in October 2019. Prior to that, they worked as a Sr. Account Director at the same company from March 2019 to September 2019.

Before joining rbb Communications, Caroline worked as an Associate Media Director/Director at IPG Mediabrands from July 2017 to March 2019. Caroline also served as a Communications Strategy Supervisor at Generator Media + Analytics from November 2016 to June 2017.

Caroline's work experience includes significant roles at Worldmedia Interactive, where they started as a Senior Client Partner in May 2013 and later became a Client Team Lead from May 2014 to October 2016. In these positions, they were responsible for formulating online advertising strategies, working with media to develop effective media plans, implementing advertising campaigns, overseeing various campaigns, and providing strategic recommendations to clients based on campaign performance.

Caroline also gained experience as a Senior Account Executive at Zimmerman Advertising, where they executed advertising strategies for automotive clients and managed advertising budgets from June 2012 to May 2013. Additionally, they worked as an Account Executive/Senior Account Executive in the Automotive Retail Division from March 2011 to November 2012.

Caroline began their career at the American Cancer Society as a Public Relations Account Executive from September 2010 to December 2010. Caroline also worked as a Public Relations Account Executive at DiBari Innovation Design from May 2010 to August 2010.

Caroline's early experience includes an internship at Weber Shandwick/Axis Agency, where they assisted in generating media lists, pitching to radio promotion directors, creating press releases and media kits, and maintaining media contacts in 2009. Caroline also had an internship at O'Connell & Goldberg PR Firm in July 2008.

Overall, Caroline Villada has extensive experience across various aspects of marketing, media, communications, and client management.

Caroline Villada pursued their education at the University of Florida from 2006 to 2010, where they obtained a Bachelor of Sciences degree in Public Relations. Additionally, they were also enrolled at the University of Florida College of Journalism and Communications, although specific details regarding the degree earned and field of study are not provided.

Links

Previous companies

American Cancer Society logo
Zimmerman Advertising logo

Timeline

  • VP, Digital/Integrated Accounts

    October, 2019 - present

  • Sr. Account Director

    March, 2019

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