Lilia Pozos

Account Manager at rbb Communications

Lilia Pozos has a diverse work experience in marketing, communication, and sustainability. Lilia is currently working as an Account Manager at rbb Communications since 2022. In the same year, they also joined the South Florida Interactive Marketing Association as a Board Member, where they focus on educational excellence and expertise in digital marketing.

In 2018, Lilia founded "Your Green Mermaid," a platform dedicated to sustainable living, zero-waste, and non-toxic beauty. Lilia actively manages this platform and promotes it through various social media channels.

Before that, Lilia worked as a communication strategist and social media consultant as a self-employed professional starting from 2017. Lilia was involved in public relations and communication strategy implementation within Latin American and Hispanic media outlets. Lilia also played a significant role in the launch of various communication campaigns and initiatives, including the "Aceleradora Internacional de las Américas" and a communication campaign for 500 Startups.

In 2019, Lilia co-founded the Fuckup Nights Miami, a global movement and event series that shares stories of professional failure. Lilia was part of the founding team responsible for bringing this event to Miami.

Lilia also served as the Director of Marketing Communications at BizHack Academy from 2019 to 2022. Lilia played a crucial role in directing marketing and communication efforts for the academy.

Previously, Lilia worked at Dialogue Marketing Communications as a Senior Account Manager from 2018 to 2020. Lilia was responsible for public relations and communication strategy implementation within Latin American, U.S. Hispanic, and U.S. markets.

From 2014 to 2017, Lilia worked at Dialogue Marketing Communications as an Account Supervisor. Lilia was involved in creating strategic communication plans, coordinating events, creating and distributing press releases, and pitching interviews. Lilia also successfully implemented an award-winning campaign called "The Venture Mexico by Chivas Regal" for three consecutive years.

Earlier in their career, Lilia worked at Comunicación Iberoamericana as an Account Executive from 2011 to 2014. Their responsibilities included media trainings, press release creation and distribution, strategic communication plan development, coordination of tourism events, and representing PromPeru in Mexico. Lilia achieved significant media awareness for luxury brands and successfully conducted media trainings with high-level executives from InterGen. Lilia also contributed to promoting Peru as an attractive destination for Mexicans to travel.

In 2011, Lilia worked at Tecnológico de Monterrey as a Communication Coordinator for the Global Institute for Sustainability.

Lilia Pozos obtained their Bachelor's degree in Communication Sciences from Tecnológico de Monterrey, where they studied from 2006 to 2010. In 2019, they participated in the Climate Change and community resilience leadership program at Catalyst Miami. During the same year, they also took a course in Entrepreneurship/Entrepreneurial Studies at Miami Dade College.

In terms of certifications, Lilia received training as a Climate Reality Leader from The Climate Reality Project in July 2020. In November 2018, they obtained a Digital Marketing Certification from BizHack Academy. Additionally, they earned a Strategic Planning Certification from Universidad Anáhuac in June 2016. Lilia's education and certifications demonstrate their commitment to the fields of communication, climate change, entrepreneurship, and strategic planning. Note that the status and completion date for the Certified Cleo Climate Change Speaker certification are not provided.

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Timeline

  • Account Manager

    April, 2022 - present