Allen Byrnside

RBC US Marketing Lead | Cash Management at RBC Capital Markets

Allen Byrnside is an experienced marketing professional currently serving as the RBC US Marketing Lead for Cash Management at RBC Capital Markets since April 2023, where strategic Go-to-Market and marketing plans are being developed for the launch of a new US Cash Management business. Prior to this role, Allen held various leadership positions, including VP and Lead of Payments Go-to-Market at KeyBank, and VP, Senior Marketing Manager for Treasury Management and Commercial Payments at Fifth Third Bank. Additional experience includes prominent roles at U.S. Bank, Vantiv, Collegiate Images, DVD Marketing Inc., and Byrnside Surveying, emphasizing expertise in payments marketing, digital content, and strategic relationship building. Allen holds a Bachelor of Science degree in Business with a focus on Marketing from Ohio University and a Digital Marketing Certificate from The George Washington University.

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