Soraya Benyoub

Soraya Benyoub is an experienced marketing and communications professional with extensive expertise in the sports sector. Currently serving as the Marketing, Communications & Digital lead at the Royal Belgian Football Association and as Coordinator for Marketing, Communications & Digital at Voetbal Vlaanderen since 2017, Soraya is responsible for overseeing digital strategies, campaigns, and content across multiple platforms. Prior experience includes roles at Plopsa - Studio 100 as Marketing Manager, and the Football+ Foundation where Soraya handled marketing, events, and stakeholder management. Soraya's career began with a focus on community engagement at KAA Gent and the Belgian Homeless Cup. Educational credentials include a Professional Bachelor's degree in Communication Management from Arteveldehogeschool and a degree in Economics and Modern Languages from Sint-Paulusinstituut.