Soraya Benyoub
Marketing, Communications & Digital (voetbal Vlaanderen) at Royal Belgian Football Association (RBFA)
Soraya Benyoub is an experienced marketing and communications professional with extensive expertise in the sports sector. Currently serving as the Marketing, Communications & Digital lead at the Royal Belgian Football Association and as Coordinator for Marketing, Communications & Digital at Voetbal Vlaanderen since 2017, Soraya is responsible for overseeing digital strategies, campaigns, and content across multiple platforms. Prior experience includes roles at Plopsa - Studio 100 as Marketing Manager, and the Football+ Foundation where Soraya handled marketing, events, and stakeholder management. Soraya's career began with a focus on community engagement at KAA Gent and the Belgian Homeless Cup. Educational credentials include a Professional Bachelor's degree in Communication Management from Arteveldehogeschool and a degree in Economics and Modern Languages from Sint-Paulusinstituut.
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Royal Belgian Football Association (RBFA)
As the largest sports association in the country, with more than half a million members, the Royal Belgian Football Association (RBFA) represents 4,000 football clubs. Together with Voetbal Vlaanderen and ACFF the RBFA organises around 12,000 football matches each weekend, as well as the matches of the national teams. The Red Devils and Red Flames serve as the ambassadors.
