Grupo RBS
Daniela Vargas is an accomplished professional with extensive experience in commercial operations and media management. Since September 2012, Daniela has held multiple leadership roles at Grupo RBS, including Gerente Executiva de Operações Comerciais e Performance and Gerente de gestão de projetos. In addition, Daniela serves as Vice-president de relacionamento at ARP: Associação Riograndense de Propaganda since January 2022. Previous positions include Executiva de Mídia at GlobalComm and Dez Propaganda, where Daniela developed strategic media plans and managed client budgets for a range of notable clients. Educational qualifications include an MBA in Gestão Empresarial from FGV and a bachelor's degree in Publicidade e Propaganda from ESPM. Daniela has also enhanced leadership skills through various executive development programs.
Grupo RBS
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Our story was born from the passion of an entrepreneur and visionary: Mauricio Sirotsky Sobrinho. From his passion for communication and his business acumen came Grupo RBS, a leading multimedia communication company in Brazil and of the largest Rede Globo affiliate.