Martina Scherrer

Martina Scherrer is an accomplished product leader with extensive experience in product management, digital marketing, and business development. Currently serving as Product Lead and Senior Product Manager at RD Station since September 2019, Martina is responsible for defining product vision, prioritizing feature development, and collaborating with cross-functional teams to drive product success. Prior experience includes Product Manager at InfoPrice, where responsibility encompassed managing the product backlog and analyzing data for decision-making, and co-founding Cinco Marias Agência Digital, contributing to its growth as CMO. A strong foundation in marketing and strategic planning was established through roles such as Google AdWords Supervisor at Cadastra and various internships. Martina holds a Bachelor’s Degree in Communication and Advertising from Pontifícia Universidade Católica do Rio Grande do Sul and multiple certifications in UX Design and Product Management.