Michelle Balmer

Michelle Balmer serves as Chief Brand Officer at OPULUS Beauty Labs since June 2019, where responsibilities include creating and executing brand strategies for innovative beauty devices and formulations, leading to notable recognitions such as TIME Magazine's Best Inventions of 2021 and ELLE's 2020 Future of Beauty. In addition to this role, Michelle has been the Principal Owner of SUPERBLOOM Beauty and Wellness LLC since July 2017, providing consultancy for cosmetic and wellness brands. Previous experience includes serving as Vice President of Global Education for Clarisonic at L'Oréal, where Michelle developed the brand's first education department and supported global expansion, as well as roles in business development, marketing, and founding True Cosmetics, LLC. Michelle's career reflects a deep expertise in brand strategy, marketing, and product development within the luxury skincare and beauty sectors.