Ricardo Andrés Rodríguez

Head of Sales (Andean Region) at Reach Mobile

Ricardo Andrés Rodríguez has been working in the sales and marketing industry since 2000. Ricardo Andrés began their career at McCann as a Senior Account Executive, where they were responsible for the development of all advertising campaigns for Airtel and Caja San Fernando. In 2001, they moved to Ogilvy & Mather as a Senior Account Executive, where they were responsible for controlling the strategic, creative and worldwide budgetary development of Terra Networks and Telefónica. In 2004, they became the Business Development Director at room 33, responsible for the company's operation, management and budget control in Colombia and Ecuador. In 2006, they became the Marketing Director at IFX Networks, responsible for the area, management and control of the marketing budget, and the creation and enforcement of marketing plans. In 2007, they moved to Fiduciaria Bogota SA as a Marketing Manager, responsible for the management and budget control of the marketing area, customer segmentation, creation and implementation of marketing plans and the proper functioning of the communication channels. In 2008, they became the Director of Secondary Schools Area at Universidad de Palermo, responsible for meeting enrollment goals, foreign students retention and creating strategic alliances in Latin America. In 2011, they moved to TIMWE Group as Marketing and Sales Director for the Andean Region, directly responsible for the marketing & sales area, strategic planning, goals assigned by line of business, development and implementation of strategies per service by type of channel for the entire region. In 2017, they became the Business Development Director at U2opia Mobile, responsible for the sales area, the strategic planning, goals assigned by business segment, development and implementation of strategies per service for LATAM region. Ricardo Andrés also became the Director/Head of Sales at Believe - The Brand Agency, responsible for the entire operation in Colombia. Currently, Ricardo Andrés Rodríguez is the Head of Sales for the Andean Region at Reach Mobile | ReachNEXT.

Ricardo Andrés Rodríguez's education history includes graduating from Gimnasio Moderno in 1993, obtaining a Technologist from Pontificia Universidad Javeriana in 1996, earning an ESL from University of Central Florida in 1997, obtaining a Bachelor's degree from CESMA Business School in 2002, and completing an MBA in Economics from Universidad de Palermo in 2010.

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Timeline

  • Head of Sales (Andean Region)

    October, 2021 - present