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Crystal K. Tidmore

Senior Vice President, People And Brand at Reach Partners ™

Crystal K. Tidmore has extensive experience in various roles related to marketing, brand management, and business development. Crystal K. has held leadership positions in companies such as Reach Partners, reachXOD, CKT Strategies, and The University of Texas at Austin. Throughout their career, they have been responsible for developing and implementing marketing strategies, driving brand growth, managing marketing campaigns, and creating strong client relationships. Crystal has also demonstrated their entrepreneurial skills by founding Gold 2 Good, a localized sales platform, and Crystal Tidmore Home & Design, a real estate investment and design firm. Crystal K. has a strong background in B2B and B2C marketing, as well as experience in managing major gift portfolios and building social entrepreneurship ecosystems. Crystal's expertise spans various industries, including technology, commercial services, oil and gas, wellness, education, and nonprofit sectors.

Crystal K. Tidmore completed their Bachelor of Business Administration (BBA) degree in Marketing from The University of Texas at Austin between 1990 and 1994. In 1994, they participated in the Advanced Spanish Language Program at Universidad de Salamanca. Crystal also holds several additional certifications, including being a SHRM Certified Professional (SHRM-CP) obtained in July 2021, a Member of AUSOME Online Marketing for Entrepreneurs obtained in June 2020, a Full Member of the National Association of Charitable Gift Planners obtained in August 2019, and being a Certified CWA (Community Wellness Advocate) from Living Compass - Inclusive Community and Culture obtained in June 2014.

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