Samuel Obadina

Senior Product Designer at Reach

Samuel Obadina is a seasoned design professional with extensive experience in product design, user interface design, and mentorship. Currently serving as a Senior Product Designer at Reach plc since June 2021, Samuel focuses on implementing design systems and enhancing communication between design and development teams. Previously, Samuel significantly improved the UXD team’s collaboration by transitioning tools to Figma while working as a Senior User Interface Designer. Additionally, Samuel contributes to the design community as a mentor at adplist.org, assisting emerging designers in advancing their careers. Previous roles include Senior UI/UX Designer at Wakanow, Creative Director at Feathers Consulting, and Senior Designer at FourthCanvas, where impactful branding projects were completed for notable clients. Educational credentials include a Nanodegree in UX Design from Udacity and a Bachelor of Arts in Fine and Applied Arts from Obafemi Awolowo University.

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