Ready Signal
Baylen Springer currently serves as the Chief Executive Officer at Ready Signal, a role held since July 2021, where the focus is on empowering businesses with market intelligence derived from third-party and alternative data. Prior to this, Baylen was the Chief Product Officer at Leavened from March 2016 to August 2021, leading media optimization based on consumer behavior. Baylen also held the position of VP, Director of Marketing Analytics at Rain the Growth Agency from August 2013 to March 2016, and previously served as SVP, Director of Digital Media Analytics at Wunderman - Team Detroit from December 2004 to June 2013, managing digital media analytics. Earlier experience includes a role as Senior Analyst in digital media analytics at Wunderman and as a Senior Software Engineer at Beyond Interactive. Baylen holds an MBA in Executive Management from the University of Michigan - Stephen M. Ross School of Business and a BS in Computer Science from the University of Michigan.
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Ready Signal
At Ready Signal, our mission is to empower businesses with actionable insights derived from third-party and alternative data, enabling them to identify and leverage leading indicators to enrich predictive modeling efforts and add context to the external drivers surrounding the company and it's customers. Traditional business metrics often fall short in capturing the dynamic and rapidly evolving landscape of today's market. Ready Signal’s AI powered Data Platform has 500+ data sources that are normalized, aggregated, and updated automatically for Predictive Modeling / Experimentation, Business Intelligence, and other data enrichment needs . The Data Catalog includes: Economic Indicators, Labor Statistics, Demographics, Weather, Public Health, Consumer Behavior and more. Ready Signal has been purpose built to seamlessly integrate with your existing Data Pipelines, Machine Learning Engines, and Analytics tooling to.